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EndPlay Launches at National Association of Broadcasters

April 11, 2011

Our client EndPlay is officially launching today at the National Association of Broadcasters Show (NAB) in Las Vegas. EndPlay is led by Dr. Christos M. Cotsakos, founding chairman, president and CEO.  The team is previewing its new WCM (Web Content Management) platform for media companies this week at NAB.  Check out the news here.

EndPlay is a SaaS-based solution, powered by Intelligent Rendering technology, that will transform the way businesses engage audiences, and develop, monetize and deliver media-rich content on virtually any device.

Christos was Chairman and CEO of the E*TRADE Group, a pioneer in personal online investment. He also served as global co-CEO, president, and COO of AC Nielsen, where he led its transformational change in strategy and direction. He joined FedEx in its early days and spent 19 years building its global transportation and logistics network. Christos views the WCM market as an industry ripe for transformation.

On February 1st, we kicked off a positioning-messaging-branding workshop with Christos and team.  Barely 70 days later, EndPlay is launched with a new name, branding, websites, sales tools and PR team.  Follow this amazing team’s progress on Facebook and Twitter.

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