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Should You Name Your Competition?

May 19, 2011

In highly competitive technology markets (and political campaigns, for that matter) there is often a debate about whether a startup should name their competition when they are pitching their value.

Does naming the competition give them undue credit?  Does naming the competition encourage a would-be customer to take a closer look and to do more comparison shopping?

Take a look at the naming/branding firm A Hundred Monkeys to see their approach.  They are so confident in their capabilities that they have named their competition on their own website.  And it’s not a short list.  It takes real chutzpah to say “we’re good; you should hire us.”  But they also say, check out our competition and you decide.  For that we say, bravo!  What’s your take?

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